Ponyville is like chibi My Little Pony.
They come in little playsets and I guess are more fun for little kids. A lot of collectors seem to like them as well. I don't because I don't want a bunch of playsets in my house, they are all molded so there is no hair to fix, and frankly, I think they're kind of ugly. But ok, everyone has their different tastes, so I just don't buy them. Problem is, they are constantly updating and putting out new Ponyville stuff. Not so much for the regular MLPs, though. Hasbro more recently broke collectors' hearts when they announced that they would be going to a "core 7" line so that little girls could feel connected to the characters. It makes sense, right? Think of any other toy line and there are "main characters." Up until now, only select ponies would be rereleased, so there are hundreds of different ponies to collect. Try remembering all of their names.
Of course, there would be occasional extra ponies, the "best friends" line to go along with the ponies, which could be the new stuff for collectors, at least that is the plan.
Except that the latest line up from Hasbro is their biggest disappointment yet. The core seven turns out to be:
Pinkie Pie
Rainbow Dash
Toola Roola
Cheerilie
Sweetie Belle
Starsong
Scootaloo
One unicorn, one pegasus, several ponies that aren't that common, and 2 that have already been rereleased too many times.
So ok, none of the ponies are my favorite, but at least they'll be released in different poses, with cute outfits and accessories, right? For god's sake, Barbie is still going strong and all she's got is different outfits. So I was expecting like "party ponies" "ballgown ponies" "career ponies" etc. But Hasbro fucked me again, since they decided to start making all the pony outfits rubbery, like Polly Pocket. EW. To accommodate the rubber outfits, all the ponies have to be in the exact same pose, which has prompted the term "My Little Clonies." I don't care for the accessories either, since they just clip on to the leg, as though the pony were "holding" it.
I'd like to see more hair accessories and jewelry, personally. Basically, Hasbro is hoping to draw more little girls away from dolls like Bratz and Barbie and get them onto ponies, but in the process they will probably lose some of their current collector market. I know that I'm not too happy about the new releases. I just hope the next line (which will be several months away) is better. In the meantime, this gives me a chance to backtrack and pick up some older G3s that I missed out on.